VIRGINIA EDITION 2.0
Stop Guessing. Start closing.
The Missing Manual For Virginia Real Estate Agents Is ACE Essentials™
You learned the Law in Pre-Licensing.
You learned Compliance from your Broker.
Now, learn the Business of Real Estate.
No Monthly Fees. 30 Day Guarantee.
TRUSTED BY AGENTS ACROSS TOP BROKERAGES
The "Calm" State
✓Confident & Prepared
✓System-Based Business
✓Legally Shielded
✓Financially Secure
Markets Are Local. Principles Are Universal.
Generic national training often relies on "one-size-fits-all" scripts that fall apart when real-world complications hit. They teach you what to say, we teach you why it works. ACE Essentials™ equips you with the deep, foundational strategies to analyze your specific market conditions—whether it's low inventory, high rates, or tough appraisals—and execute with the confidence of a veteran.
We don't just teach you to survive in real estate, we teach you to master the game you’re actually playing.
THE GAP IS REAL
WHY DO 87% REAL ESTATE AGENTS FAIL?
It's not because they are lazy. It's because they are unprepared. The industry has a Dangerous Gap.
Pre-Licensing (Theory/Law)
Status: LegalThe Gap: Production
Lead Gen • Conversion • Systems • Strategy
Status: MISSINGBrokerage (Compliance/Risk)
Status: SafeThe Real Estate Reality
Don't Confuse "Entertainment" with Education
Celebrity stories are fun to watch. Business systems are profitable to own. See why ACE is the smart financial choice for your first 4 years.
| Feature | ACE Essentials™ | TF "Altman Advantage" | Buffini "Pathways" | High-End Coaching |
|---|---|---|---|---|
| The Model | Career Operating System | Celebrity "Masterclass" | Referral System Course | Accountability Coaching |
| Pricing | $397 One-Time Lifetime Access |
$99 / Month Subscription |
~$495 Single Course |
~$749 - $1,000 / Mo Recurring |
| 2-Year Cost | $0 You own it forever |
$2,376 If you keep paying |
~$495 + Upsells likely |
$18,000+ High burn rate |
| Curriculum | 13 Courses, 87+ Videos Instructional Design |
Brand & Mindset Celebrity Stories |
"Work by Referral" Traditional Methods |
Scripts & Calls Accountability |
| Instructor Type | Working Brokers & Educators | Reality TV Celebrity | Certified Trainer | Assigned Coach |
| Relevance | "How to Sell in Virginia" Real World Tactics |
"How to Sell in Beverly Hills" Luxury Niche |
"Write Notes & Pop-Bys" Relationship Model |
Scaling Teams Empire Building |
| Best For... | Building a Business | Motivation / Entertainment | Agents with a Database | Scaling an Empire |
Why We Don't Hire TV Stars to Teach You Real Estate.
We get it. It's tempting to learn from the guy on TV who sells $50 million listings in Hollywood. But let's have an honest conversation about your business in Virginia.
The Reality Gap
Strategies that work for a celebrity agent with a TV crew in Beverly Hills rarely work for a new agent trying to win a listing in Hampton Roads or Richmond. You don't need 'Celebrity Swagger'; you need Competence.
The 'Thin Content' Warning
Many 'Guru' courses are designed as 'Edutainment'—they make you feel productive while you watch them, but they leave you without a tactical plan when the video ends.
The ACE Difference
Our 13-module curriculum wasn't built for TV ratings. It was built by Instructional Designers, Real Life Brokers, and Marketers. We don't give you "war stories"; we give you the Operating Manual.
- → We don't just say "Go get leads."
- → We show you exactly how to fill out the contract so you don't get sued.
- → We show you exactly what to say when a Virginia buyer asks about the "lock-in" effect.
THE LIABILITY SHIELD
THE “SOURCE OF THE SOURCE” ADVANTAGE
In a litigious market, 'faking it' is dangerous.
When you quote the source, you aren't 'selling'—you're educating. This removes the fear of being 'salesy' and positions you as the Trusted Advisor.
What You Get Inside:
ACE Essentials™
Curriculum
- ✓ 13 Comprehensive Modules
- ✓ 87+ Instructional Videos
- ✓ Scripts, Checklists & Worksheets
- ✓ "Source of Source" Liability Training
- ✓ Mobile-Friendly Access
YOUR CAREER IS WORTH MORE THAN $397
Join The 20% Club™ - Agents who succeed
Stuart V. Morse | ACE Chief Education & Strategy Officer, REALTOR® and Independent Broker
Wherever You're At in Your Real Estate Journey, ACE Has You Covered.
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The ACE Learning Lounge™
No rules, just REALTORS®, no charge. Monthly insights, bonus trainings, and drop-in mentorship calls. Join the conversation.
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Free ACE Productivity Guide
A powerful, quick-start pdf based guide to help you eliminate overwhelm and focus on what matters.
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The ACE Blog
Straight talk, real strategy, and industry insight—all without the sales fluff.