ACE Essentials Is The Complete Real Estate Agent Training Program for Predictable Production
Real estate school taught you the law. Your broker teaches compliance. Stop practicing your failure and master the actual money-making skills of lead generation, client psychology, and business systems.
Built by experts with 87+ years of combined real estate sales and brokerage experience.
SMARTER AGENTS ACROSS TOP BROKERAGES TRUST AGENT CAREER EDUCATION
PASSING YOUR REAL ESTATE EXAM WAS ONLY THE BEGINNING
Now you’re facing the real test and no one gave you a study guide.
Brokers are not in the education and training business. Their business is closing deals. They are not equipped to provide you the thorough education you need for your real estate reset.
Your broker handed you a desk and a login. Coaching is expensive and confusing. You’re chasing leads that vanish, clients that ghost, and closings that fall apart last minute. And worst of all? You’re starting to doubt yourself.
Nearly 80 % of new agents quit in their first two years. It’s not because they don’t have potential. It’s because no one gave them a system that works for them.
ACE Essentials™ was built to change that story.
Instead of chaos and frustration, you’ll get a clear, no-fluff roadmap designed for your success by instructors who’ve coached hundreds of aspiring real estate agents just like you. We know what you’re going through—that’s why we’re here.
Entering the real estate industry is exciting, but it's vital to be aware of the challenges.
According to industry data:
Approximately 75% of agents don't make it through their first year.
Source: National Association of REALTORS®
Around 80% of agents leave the industry within two years.
Source: National Association of REALTORS®
An estimated 87% fail within the first five years.
Source: National Association of REALTORS®
break away from broker-centric training with ace
Everything you need to finally feel confident, equipped, and in control. Built by brokers and educators with 87 years of real estate experience, ACE Essentials™ is the real foundation you deserve.
It’s time to take control of your career—and stop waiting for your broker to teach you what they never will.
WHY The ACE Essentials™ Difference GETS YOU AHEAD FASTER
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AGENT-CENTRIC BY DESIGN
Lessons engineered for your pipeline and your profit, not your broker’s desk or tech fees.
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First Year Operating System
Our 30 day roadmap covers income goal → daily tactics → escrow hand‑off—no gaps.
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Taught By Working Brokers
Stu Morse and Barry Nicholas work on deals weekly, you’re getting the playbooks.
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Digital Mentorship Included
Bi-Weekly live Q&A + Learning Lounge™ access all included, zero upsell required.
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Flat-Fee Lifetime Access
One payment, immediate entry, updates forever, backed by a 7‑Day Zero‑Risk Test‑Drive.
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Ready To Use
Checklists, workflows, and scripts let you execute today. No “figure‑it‑out” lag time.
WHAT WILL I GAIN FROM ACE ESSENTIALS™?
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Clear Daily Plan
Our easy 1‑4‑5 framework helps you stay focused on income‑producing activities, not busywork. -
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Reliable Lead Flow
No more guessing where your next deal is coming from—build a CRM pipeline that works on autopilot. -
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Client Control
Use our vetted checklist and 11‑question flow to weed out time‑wasters and protect your time. -
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MLS Mastery
Learn how to use hotsheets, custom CMAs, and alerts so you become the market expert. -
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Confident Closings
Understand title, escrow, and funding better than most seasoned agents so nothing surprises you. -
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Mental Fortitude
Get tools to beat imposter syndrome, stay consistent, and push through the dips without losing steam.
13 POWER-PACKED COURSES DELIVER EVERY TOOL, TACTIC, AND MINDSET YOU NEED TO SUCCEED IN REAL ESTATE TODAY
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Your clients are Googling you—so let’s make sure what they find makes you the obvious choice. Learn how to craft a public persona that builds trust, magnetizes leads, and reflects the pro you’re becoming. No awkward selfies. Just strategy, clarity, and presence.
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Say goodbye to cold calls and chasing strangers. Your next clients are already in your phone. We’ll show you how to work your sphere without sounding salesy—and start generating warm leads like a pro.
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Turn your screen time into sold signs. This course gives you social media strategies that actually work—no dancing required. Learn what to post, where to show up, and how to convert likes into loyal clients.
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What happens after a client says “yes” can make or break the whole transaction. We’ll show you how to glide through escrow without tripping over contingencies, title issues, or last-minute lender chaos.
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From that first appointment to the final signature, this course hands you the playbook. Prep the property, wow your sellers, and manage the entire listing like a seasoned pro—with systems, scripts, and ACE Insider™ know-how.
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Time to go pro. This next-level open house course shows you how to market, engage, and follow up like a champ. Create buzz, build your list, and turn one Sunday into a month of momentum.
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You’re about to become the agent who actually knows how to use the MLS. Find listings faster, write better offers, and stop wasting time. This course shows you the ACE Smartcuts™, tools, and power moves inside the MLS that most agents miss.
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Not all buyers are ready—and that’s okay. But chasing the wrong ones? That’s how you burn out. Learn how to spot the serious ones, ask the right questions, and protect your most valuable asset: your time.
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No listings? No problem. This course teaches you how to host, prep, and promote open houses like a top producer—even when you’re brand new. You’ll walk in confident and walk out with contacts.
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Ready to turn strategy into street smarts? This course takes your lead gen to the next level with real-world outreach methods that get attention, earn trust, and fill your calendar.
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What makes you you is your secret weapon. Learn how to craft a personal brand that’s memorable, trustworthy, and instantly recognizable—without feeling fake or forced.
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Ever wish someone would just walk you through how a deal actually works? This course does exactly that—breaking down the entire transaction so you understand every phase from both sides of the table.
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80% of agents won’t make it past year two. This course gets you into the 20% Club™. We’ll help you build a simple, realistic plan (yes, really) that fits your life and launches your business—for real this time.
INTRODUCING ACE ESSENTIALS™
THE AGENT-CENTRIC LAUNCH SYSTEM SPECIFICALLY DESIGNED TO HELP YOU CRUSH THE LEARNING CURVE
ACE Essentials™, your system for starting strong and staying consistent in real estate. This is not an expensive 12 week celebrity coaching program. Inside, you’ll unlock 13 carefully crafted, high-impact courses—each one designed to tackle the real challenges new agents face with clarity, confidence, and smart structure.
Stuart V. Morse | ACE Chief Education & Strategy Officer, REALTOR® and Independent Broker
This is real estate education without the overwhelm. No fluff. No recycled theory. Just the exact steps, strategies, and daily actions that new agents use to build momentum and close deals—on their terms.
You’re not signing up for information.
You’re building an operating system that resets your career and pays off—literally.
What You Get With Your ACE Essentials™ Enrollment
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🔹 13 Agent-Centric Courses
Structured. Strategic. Seriously Good.
Designed to sharpen your skills, build your confidence, and launch a real estate business that actually works. No busywork. No filler. Just what you need, when you need it.
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🔹 Quick-Hitting Videos
Hit Play. Level Up. Repeat.
87 bite-sized videos (30 seconds to 3 minutes) that give you what you need—fast. No long-winded lectures. Just clarity, confidence, and momentum in every tap.
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🔹 Plug-and-Play Content
Steal Our Playbook. It’s Yours Now.
From pre-qualifying buyers to crushing open houses, our proven scripts and checklists save you time, stress, and guesswork—so you can focus on getting results.
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🔹 Visual Guides & Graphics
Because Some Things Shouldn’t Be Boring
Who said systems and strategy had to be dry? We turn complex processes into clean, beautiful visuals that you’ll actually understand—and want to use.
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🔹 Real-World Examples
We’ve Lived It—Now You Don’t Have To Wing It
Built by brokers, marketers, and agents who’ve been in the trenches. Learn what actually works out there, not what looks good on paper.
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🔹 ACE Insider Insights™
The Stuff Nobody Tells You—But Should
Real stories, raw truths, and proven tactics from mentors who’ve made the mistakes so you don’t have to. This is the good stuff. The kind you won’t hear in your office.
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🔹 ACE Up Your Sleeves™
Agent Hacks They Don’t Teach in Training
Little things that make a big difference—like how to land open houses without listings, how to follow up without feeling weird, and how to not sound like a robot.
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🔹 ACE Action Steps™
Learn It. Do It. Repeat.
Every course ends with clear, simple, real-world actions you can take today—so you never finish a module wondering “...now what?”
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🔹 ACE Learning Lounge™
The Unfiltered Agent Chat You Actually Need
We tackle real-life situations, burning Q&A, and dissect “The Reddit Files” (the unfiltered agent threads everyone talks about). Think of it as the breakroom your brokerage wishes it had.
Ready to stop struggling and start building a sustainable career in real estate?
No commitment. No upsells. Just the system you wish you had Day 1.
Meet Your ACE ESSENTIALS™ Instructors
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![A woman with curly red hair, smiling, wearing a black and white patterned blouse, standing against a plain light-colored wall.]()
Ellen D. Barski
Chief Creative Learning Officer
With nearly 30 years of experience as a writer, editor, and content developer—including the past nine focused on real estate education—Ellen is passionate about empowering real estate professionals at every stage of their careers. She’s crafted pre-license, post-license, test prep, and continuing education courses for multiple states, blending expertise with a flair for creating engaging, inspiring content.
Ellen’s background spans both B2B and B2C applications, where she’s designed and developed innovative e-learning experiences that captivate adult learners. Whether helping aspiring agents launch their careers or guiding seasoned pros to their next level of success, Ellen brings creativity, dedication, and a deep understanding of what it takes to shine in real estate.
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![A man with a beard and short dark hair, wearing a dark sweater over a collared shirt, standing outdoors in front of blurred burger logs or a woodpile.]()
Frederick M. Bruni
Chief Marketing & Communications Officer
Fred is a powerhouse marketing executive with over 20 years of experience helping brands tell their stories and connect with the right audiences. From launching BBVA’s first bi-national mortgage partnership to leading marketing for top Texas and Arizona real estate firms, Fred is all about crafting strategies that drive growth and make an impact.
Fred’s journey has taken him through the worlds of finance, politics, and real estate, where he’s built brands, coached teams, and delivered results. Along the way, he founded a creative agency to help small businesses, brands, and real estate agents elevate their marketing game. At ACE, Fred blends his storytelling expertise with a passion for empowering and equipping agents with the tools and confidence to thrive in their careers.
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![A man with a beard and long hair wearing a dark suit jacket and white shirt, smiling, in front of a light-colored background.]()
Stuart V. Morse
Chief Education and Strategic Officer
Licensed in AZ, CA, and WA
After a standout career in Fortune 500 marketing, sales, and advertising, Stu jumped into real estate and he never looked back. Over the course of his 20+ years as a top-producing agent, designated broker, and managing broker, Stu’s tackled everything from land deals to luxury homes, closing challenging transactions and helping countless clients achieve their dreams. Along the way, he discovered a passion for training and coaching new agents, empowering them to navigate their own paths to success.
As ACE’s behind-the-scenes mastermind and on-camera mentor, Stu brings his expertise, energy, and a touch of humor to every course. His commitment to education ensures that every ACE agent feels equipped, inspired, and ready to Survive and Thrive in Real Estate™.
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![A smiling man with short dark hair, a mustache, and goatee, wearing a white shirt with navy anchors, in a restaurant or pub setting with a brick wall and a television screen in the background.]()
Barry M. Nicholas
Chief Operations and Admissions Officer
Licensed in AZ, CA, KS, MO, and OK
Licensed since 1988, Barry has seen—and done—it all in the real estate world. From sales agent to sales manager, managing broker to designated broker, and even asset manager, his career spans every corner of the industry. Today, as the broker/owner of BMN Real Estate and Referral Services, Barry oversees operations across five states: Arizona, California, Kansas, Missouri, and Oklahoma.
With decades of experience and a hands-on approach, Barry brings unparalleled insight to ACE. His mission? To guide agents toward success in The 20% Club™ by sharing the knowledge, strategies, and practical advice that have fueled his own flourishing career.
You’re learning from pros who still sell, design, and market real estate, not coaches who left production in 2009.
FAQs
We get it—there’s a lot of noise out there. And before you dive into something new, you want to know what you’re really signing up for. Totally fair. That’s why we put together a few straight answers to the real questions agents ask us all the time. No fine print. No “broker talk.” Just clarity, confidence, and a whole lot of support.
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Not at all. While it’s built with new agents in mind, we’ve had plenty of agents use ACE Essentials™ to restart, refocus, or finally build a business with structure. If you're tired of winging it, this is your reset.
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That’s the beauty of it—you’re in charge. Most agents complete the program in approximately 30 days, but you can binge it in a weekend or pace it around your life. No timers, no pressure. Learn how (and when) it works best for you.
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ACE Essentials™ is the real-world training you wish your brokerage had time to teach. We cover what most onboarding skips, with real examples, unfiltered insights, agent hacks, and step-by-step strategies from people who’ve lived it—not just taught it.
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Perfect. We’ll show you how to look like a pro, even without your own listings. You’ll learn how to land open house gigs, promote yourself the right way, and turn hosted events into actual business—even when you're just starting out.
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Just one purchase. No subscriptions, no hidden fees. You get lifetime access to the full ACE Essentials™ program and all its updates. That means you can revisit it anytime, especially when your business levels up and you're ready for more.
CLAIM YOUR REAL ESTATE RESET
No more guessing. No more waiting.
Let’s build the real estate career you actually signed up for.