THE 20% CLUB™ EDGE
The official ACE Blog for real estate success
Real Estate Coaching, Reimagined for the Digital Age
Digital mentorship beats high-cost “big coaching.” Discover ACE Essentials™, the agent-centric, budget-friendly real estate coaching program built for the modern agent.
From Private Citizen to Public Figure|Building Your Public Persona in Real Estate
Discover how to confidently step from private citizen to public figure as a new real estate agent. This guide offers practical strategies to develop your public persona, avoid common pitfalls, and effectively build your brand, helping you attract more clients and succeed in your real estate career.
How to Stop Relying on Luck: A Results-Based Approach to Real Estate Success
Ever heard an agent say, “If I’m lucky, I’ll land that listing” or “Let’s hope the market stays hot”? We tend to chalk up big wins (and fails) to “good fortune” or “bad timing.” But here’s the truth: relying on luck is a risky, near-random way to run your real estate career.
In an industry where 80% of new agents fail within a few years, you need more than crossed fingers. You need a proven, results-focused strategy that acknowledges the real-world challenges—and systematically overcomes them. That’s exactly what we’re diving into here: how to shift your mindset from “maybe it’ll happen” to “I’m making it happen.”
Agent-Centric vs. Broker-Centric: Why Your Brokerage Can’t Give You the Training You Actually Need
If you’ve just stepped into the real estate world, you might be banking on your brokerage to provide all the training, mentorship, and support you’ll need. After all, that’s what the commercials and recruiting presentations promise, right? But here’s a hard truth:
Most brokerages are broker-centric by design.
It’s not that your brokerage is “out to get you”—it’s simply how their business works. Their profitability depends on transactions, not your individual growth curve. And that’s exactly why countless new agents end up feeling underprepared, overwhelmed, and left to figure things out on their own.