Real Estate Coaching, Reimagined for the Digital Age

thumbnail image for Agent Career Education with bold text "Beat The 80% Failure Rate" opposite a well dressed real estate coach and mentor sitting in a chair with a sportscoat and blue dress shirt with arms crossed

ACE is redefining real estate coaching and mentorship for the modern agent.

Table of Contents

  1. Why the Phrase “Real Estate Coaching” Needs an Upgrade

  2. The 80 % Failure Stat—and What Traditional Programs Miss

  3. Big-Ticket Coaching vs. Agent-Centric Digital Mentorship

  4. Inside ACE Essentials™: Your 24/7 Learning Lounge

  5. Pricing That Lets You Keep the Commission

  6. Success Signals: What New Agents Say After 90 Days

  7. FAQs About Coaching for Real Estate

  8. Ready to Thrive? Your Next Two Clicks

1. Why “Real Estate Coaching” Needs an Upgrade

“Real estate coaching” and “coaching for real estate” draw thousands of Google searches every month, yet most agents run into three familiar roadblocks:

  • Sticker shock—$750 – $2,500 per month price tags

  • One-size-fits-all scripts that ignore local markets

  • Static phone calls without an on-demand library or peer support

Agents deserve better. An agent-centric, digital-first model solves all three problems by making mentorship accessible anytime, anywhere, at a price even new agents can stomach.

2. The 80 % Failure Stat—and What Traditional Programs Miss

Industry studies show roughly four out of five new licensees leave real estate within 24 months. The usual culprits:

  • Lead-gen paralysis—no repeatable system

  • Broker-centric training—heavy on compliance, light on business building

  • Transaction pressure—“close fast or you’re on your own”

Coaching should plug those gaps with hands-on skill building, not motivational platitudes and a mortgage-sized invoice.

3. Big-Ticket Coaching vs. Agent-Centric Digital Mentorship

When you stack ACE Digital Mentorship against most big-name coaching programs, five key differences jump off the page:

Monthly Cost – Traditional “celebrity” coaching often runs $750 – $2,500+ per month. With one fixed price of $397, ACE Essentials™ comes in at about $33 per month, so you keep more of every commission check.

Delivery Style – Big programs usually rely on a single weekly group call and a one-size-fits-all playbook. ACE gives you 13 structured on-demand courses, live Q&A sessions, and the ACE Learning Lounge™—learning happens on your schedule.

Coaching Focus – Legacy coaches push script memorization and call-count metrics. ACE zeroes in on personal branding, repeatable lead systems, modern tech, and mindset—the skills top producers actually use today.

Mentor Access – With large programs, one coach may juggle hundreds of agents. Inside ACE, you interact with real instructors and a moderated community that answers questions in real time.

Commitment Level – Big-ticket options lock you into 6- to 12-month contracts. ACE lets you pause or cancel anytime, because life (and real estate) can change fast.

Bottom line: ACE keeps the agent—not the celebrity coach—at the center, delivering modern mentorship at a price that won’t gut your marketing budget.

4. Inside ACE Essentials™: Your fuel for growth

Core Modules

  • Lead Gen: Get Ready + Get Out There – Build a daily prospecting cadence and database habit.

  • 1-4-5 Business Plan – Craft a one-page roadmap that guides your week.

  • MLS Mastery – Pull and interpret data so you’re the local market authority.

  • Public Persona & Digital Presence – Look professional online, everywhere.

  • Title, Escrow & Closings – Navigate every deal like a seasoned agent.

Program Extras

  • Learning Lounge (Slack-style community) – Ask questions, swap wins, crowd-source solutions.

  • Live Office Hours – Screen-share with mentors and get unstuck in minutes.

  • Download Vault – Scripts, templates, checklists, social-media calendar.

5. Pricing That Lets You Keep the Commission

Traditional coaching can swallow an entire commission before you’ve even hit stride. ACE flips the script:

  • Pay-As-You-Grow – Divide your payment in four through one of our partners like Klarna or Afterpay or pay in full and enjoy the most effective and affordable real estate coaching today.

  • No Handcuffs – Pause or cancel anytime

  • Team & Brokerage Discounts – Bring three or more agents and lock in lower rates

Translation: more cash stays in your pipeline for ads, signs, or—wild idea—paying yourself.

6. Success Signals: What New Agents Say After 90 Days

“ACE felt like having a top producer on speed dial. Two listings in my first quarter, and I’m still spending less than half of what Big-Coaching quoted me.” — Jordan R., Phoenix

“The Learning Lounge is priceless. I had a question during the Q&A and had three emails before breakfast.” — Mia L., Denver

7. FAQs About Coaching for Real Estate

Do I need coaching if my brokerage offers training?
Brokerage classes cover compliance. ACE covers competence—lead gen, marketing, negotiation, and mindset.

Is ACE only for brand-new agents?
No. Mid-career agents use ACE to reboot lead pipelines, polish digital presence, or onboard new team members.

How quickly will I see ROI?
ACE content can start helping you immediately, like same day. Many members land their first ACE-influenced deal inside 60–90 days. Your hustle + our roadmap = velocity.

Have more questions? Get in touch with ACE.

8. Ready to Thrive? Your Next Two Clicks

  1. Start your 7-day trial inside the Learning Lounge (risk-free).

  2. Book a 15-minute discovery call to map your goals with an ACE mentor.

Stop renting outdated scripts—own your growth with digital mentorship built for the modern agent.

Fred M. Bruni II

Accomplished marketing executive with over 15 years of experience propelling growth for prominent brands across real estate, finance, politics, and more. Armed with a strategic mindset, creative prowess, and analytical acumen, I specialize in strategic messaging, marketing strategy, positioning, and crafting compelling brand narratives that resonate with diverse audiences.

My unique approach to storytelling, underpinned by data-driven insights, has consistently accelerated business success and driven transformative growth.

I specialize in elevating brands through innovative marketing strategies, strategic positioning, and compelling brand development. My expertise lies in harnessing the power of cross-functional leadership and fostering a unified sense of purpose within my teams. I firmly believe that a brand's potential is limitless once its essence is effectively communicated. Similarly, I believe in a team's limitless potential under my leadership.

My journey began in the financial and political arenas, where I quickly established connections in the private sector and in real estate. I served as a Senior Financial Sales Advisor and Business Development Officer for the global bank BBVA, where I was credited with establishing the bank’s first residential mortgage partnership focusing on their bi-national mortgage product.

After the downturn of 2008, I transitioned to the political sector, providing strategy and consulting services to city, county, and state public officials. This culminated in a successful campaign for the Republican nomination of a Texas senate seat. I then served as a communications officer for a Texas utility, establishing partnerships with municipalities and county governments.

My passion for creativity led me to found a digital marketing and creative agency with a focus on small business and real estate. Over a decade, I trained and coached real estate agents and new home sales counselors with builders such as Lennar and Village Builders. This led to my role as Director of Marketing for a prominent South Texas real estate holding company.

Currently, as the Chief Marketing Officer at reTEQ and Tru Agent Collective Powered by Keller Williams, I elevate our brands by crafting strategic messaging to reach our intended audience. I empower those around me, equipping them with the tools and knowledge they need to succeed. My leadership style is characterized by a commitment to strategic vision, operational excellence, and a culture of continuous learning and improvement.

I am also a proud direct descendant of American Revolutionary Patrick Henry! Let's connect!!

https://www.linkedin.com/in/fred-m-bruni-ii-6a132721/
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