Innovative Lead Generation for New Agents: Get Ready!
You know you need leads. This course helps you understand where to start, how relationships become business, and what to put in place before you chase tactics or spend money on a list of names.
Build a clear starting point for your sphere of influence, database, networking choices, CRM, nurturing, response, and follow-up.
Lead Instructor: Stu Morse
Where am I supposed to get clients?
Getting licensed does not hand you a dependable stream of business. You hear about paid leads, social media, networking groups, CRMs, databases, scripts, and follow-up. Suddenly, every idea feels urgent.
That confusion is normal. Staying confused gets expensive.
Every new idea can look like the answer.
- Assume you need to buy leads right away
- Chase each new lead-generation idea
- Join more groups than you can support
- Collect names without building relationships
- Let contact details and follow-up slip
- Spend time and money without knowing what comes first
You can make early decisions with more confidence.
- Understand what makes a lead different from a client
- Start with people already inside your sphere of influence
- Build a database you intend to use
- Choose networking opportunities more carefully
- Prepare what you will say when you meet someone
- Make response and follow-up part of your routine
Get Ready gives you the preparation that comes before advanced lead-generation execution.
Leads are people before they are transactions.
People do business with people they KNOW, LIKE, and TRUST. Some of those people are already in your personal and professional world. Others will take time to meet, get to know, and nurture.
They become familiar with you and know you are in real estate.
Real conversation gives the relationship room to grow.
Useful, consistent contact helps build confidence in you and your work.
When a need arises, they may choose you or refer you to someone they know.
Before you buy leads, know what you are buying.
Paid lead services can create opportunities. They can also be expensive, and the people they provide may have little or no connection to you. Research the provider, read credible reviews, ask other agents about their experience, and understand the cost before you decide.
The point is not that paid leads are automatically bad. Buying names does not remove the work of building rapport, earning trust, staying organized, and following up.
Know what you are buying, and do not neglect the relationships and systems you control.
Research, cost awareness, and a follow-up system.
- Careful research into quality and source
- A realistic look at cost
- Time to build rapport with cold or lukewarm prospects
- A system for tracking contact and follow-up
Relationships, organization, and consistent habits.
- A clear picture of your existing SOI
- An organized database foundation
- An authentic online and offline presence
- A practical way to evaluate future choices
Learn what to put in place before you push harder on lead generation.
Understand a lead versus a client
See why a name or inquiry is only a starting point and why rapport and trust still matter.
Identify people inside your SOI
Look at personal, professional, community, and real-estate-related relationships with fresh eyes.
Build a database foundation
Understand what belongs in a working contact list and why keeping it current matters.
Evaluate paid and organic approaches
Think more clearly about services, organic visibility, patience, cost, and long-term relationships.
Choose networking opportunities
Find groups that fit your interests, goals, schedule, and willingness to participate.
Prepare a natural elevator pitch
Begin shaping a clear explanation of who you are, what you do, and how you can help.
Understand what a CRM supports
Learn what a customer relationship management system can organize in an agent's daily work.
Learn the basic nurturing stages
Follow the high-level progression from connection through continued relationship care.
Improve response and follow-up habits
See why prompt communication, persistence, and useful contact deserve a place in your routine.
This course prepares the foundation. It does not promise an advanced campaign, a finished prospecting machine, or instant clients.
Build the foundation in a practical sequence.
Start with leads and relationships. Build your SOI and networking plan. Prepare your message and systems. Then turn the course into a readiness plan.
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Lead Generation Foundations
Understand leads, trust, your SOI, paid and organic thinking, and the daily importance of prospecting.
Leads vs. clients SOI basics Prospecting -
Hitting the Bullseye: Your SOI and Business Growth
Build your SOI and database foundation, consider the outer circles, and select networking opportunities.
Bullseye Database Networking -
Prepare to Connect, Organize, and Nurture
Prepare what you will say, understand CRM basics, learn nurturing stages, and strengthen follow-up habits.
Elevator pitch CRM Nurturing -
From Ready to Action
Bring the course together in a readiness plan covering your SOI, pitch notes, CRM research, and business cards.
SOI action CRM research Readiness plan
Picture your sphere of influence as a bullseye.
You are at the center. The people around you sit at different relationship distances, and each distance calls for a different level of time and nurturing.
Inner relationships
Family, close friends, trusted colleagues, and people who know you well may already understand your character and feel comfortable referring you.
Middle relationships
These people know you, but they may not know about your real estate work or feel ready to choose or refer you.
People you have not met yet
Networking can introduce you. These relationships need the most time because familiarity and trust have not been built.
The work is not to treat everyone like a hot prospect. Understand the relationship and nurture it appropriately.
You do not need the Tasmanian-devil approach to lead generation.
A new agent can burn a lot of time bouncing from group to tool to tactic. You do not have to be everywhere immediately.
Choose a few places you can support.
One or two groups you can genuinely support will teach you more than a packed calendar you cannot maintain.
Build systems you will use.
A basic database and a CRM you understand are more helpful than disconnected apps and forgotten contact lists.
Keep prospecting in your routine.
Active transactions matter today. Prospecting and relationship building help create the business that comes next.
You need a thoughtful starting point, not another pile of ideas to chase.
Brokerage training and agent career education have different jobs.
Brokerages need to teach their systems, policies, contracts, compliance responsibilities, and operations. That work matters. Agent Career Education focuses on the individual agent's practical career-building knowledge and development.
The systems and responsibilities of the brokerage.
- Brokerage systems and tools
- Policies and procedures
- Contracts and transaction operations
- Compliance and risk management
Knowledge and habits you can carry through your career.
- Practical business foundations
- Visibility and relationship building
- Career systems and habits
- Agent-centric professional development
Learn with Stu Morse.
Stuart “Stu” Morse
ACE Lead Instructor · Chief Education & Strategic Officer
Stu is the front-facing instructor throughout ACE's curriculum. In Get Ready, he introduces the course and appears in practical video insights about leads, databases, networking, nurturing, and the habits that help an agent stay ready.
His role is to make the course's foundational ideas understandable, realistic, and useful in an agent's actual work.
This course is for agents who need a starting point, not more noise.
You want practical lead-generation preparation.
- You are newly licensed or in the first few years of your career
- You know you need leads but do not know where to begin
- You have contacts but no organized SOI or database approach
- You are considering paid leads and want a clearer foundation first
- You want to choose networking opportunities more carefully
- You need better habits around organization, response, and follow-up
You are looking for advanced execution.
Get Ready does not teach advanced campaigns, detailed scripts, appointment-setting systems, complex segmentation, or conversion programs. It establishes the foundation before that deeper work.
Course qualification: Get Ready is agent career education. It complements brokerage training and does not replace broker guidance, pre-licensing education, or mandatory state continuing education.
Get ready first. Then get out there.
You do not need to master advanced execution before you begin. Start with the foundation you will need when it is time to put deeper activity to work.
Innovative Lead Generation for New Agents: Get Ready!
Preparation, foundational principles, introductory systems, networking selection, initial messaging, and high-level nurturing.
Innovative Lead Generation for New Agents: Get Out There!
Applied outreach, campaigns, scripts, appointment setting, segmentation, and conversion behaviors.
Frequently Asked Questions About Get Ready
Get clear answers about the course, your starting point, and what the training covers.
Is this lead-generation course for brand-new real estate agents?
Yes. Get Ready is designed specifically for newly licensed and early-career real estate agents who need a practical starting point for lead generation, sphere of influence, database organization, networking, nurturing, response, and follow-up.
Do I need a CRM before taking the course?
No. The course introduces what a real estate CRM can help you organize and gives you a foundation for evaluating your options. Your brokerage may provide a CRM, or you may decide to research one after you understand what you need.
Does this course teach cold calling?
Get Ready is not a cold-calling course. It focuses on the preparation that comes first: understanding leads, building an SOI and database foundation, choosing networking opportunities, preparing an elevator pitch, and learning basic nurturing and follow-up principles.
Do I need to buy real estate leads?
No. The course explains what to consider before paying for leads and why you should not neglect the relationships and systems you can begin building yourself. It does not claim that every paid service is bad or that one lead source is right for every agent.
What is a sphere of influence in real estate?
A sphere of influence, often called an SOI, includes people in your personal and professional network who could become clients or refer business to you. The course helps you identify those relationships and understand why they belong in a working database.
What is the difference between Get Ready and Get Out There?
Get Ready teaches preparation, foundational principles, introductory systems, networking selection, initial messaging, and high-level nurturing. Innovative Lead Generation for New Agents: Get Out There! continues into deeper application and execution.
Is the course self-paced?
Yes. Get Ready is an online, self-paced course, so you can work through the lessons on your own schedule.
How long will I have access?
Your $39 one-time payment includes lifetime access to the course.
Is this training specific to one brokerage?
No. Get Ready is agent-centric rather than brokerage-specific. It is designed to complement the systems, guidance, and required training provided by your broker.
Can I take this if I have already started working as an agent?
Yes. The course is also appropriate for early-career agents who have begun working but still need a clearer SOI, database, networking, CRM, nurturing, response, or follow-up foundation.
Get ready to build future business more thoughtfully.
Understand the people behind the leads. Organize your relationships. Make better early decisions about networking, systems, and follow-up.
Practical lead-generation preparation for new agents.
- Self-paced online course
- Lifetime access
- Four chapters and eleven lessons
- Lead-generation preparation for new and early-career agents
- Instruction led by Stu Morse
- A final lead-generation readiness plan