ACE • Seller service for real estate agents

Working With Sellers

You earned the listing. Now the work begins. Learn how to prepare the property, guide your seller, and keep them informed while their home is on the market.

Enroll in Working With Sellers Explore the course
  • $39 one-time payment
  • Self-paced
  • Lifetime access

More than a sign in the yard

Your seller needs guidance they can use.

Preparing a home can bring out strong opinions, tight budgets, and a few awkward conversations. You'll learn how to explain the work, make practical recommendations, and stay involved after the listing goes live.

Market readiness

Make preparation manageable.

Help the seller prioritize decluttering, cleaning, and property needs without treating perfection as the goal.

Property presentation

Show what the home offers.

Bring staging, photos, and descriptions together so buyers can understand the property accurately.

Seller support

Keep the conversation going.

Set showing expectations, follow up on activity, and help the seller make sense of the feedback.

Five chapters • Fourteen lessons

Follow the work of an active listing.

Start with the preparation conversation, then work through presentation, marketing, showings, and ongoing communication.

  1. Start Strong With Your Seller

    Service the listing from day one. Build a market-ready property plan and help the seller declutter, depersonalize, and deep clean.

  2. Present the Property at Its Best

    Stage the interior and exterior, consider professional or virtual staging, and plan listing photos that represent the home well.

  3. Market the Listing Truthfully and Well

    Write property descriptions that earn attention. Review your work for accuracy, fair housing considerations, and quality.

  4. Set Up Showings That Work

    Set clear expectations, handle last-minute requests and no-shows, and help the seller prepare for each visit.

  5. Keep the Seller Informed and Keep Moving

    Build a useful communication rhythm, interpret showing feedback, and put practical seller-support activities to work.

Know what you're learning

Preparation and support while the home is on the market.

This course focuses on servicing an active listing. Offer negotiation and the contract-to-closing process need their own training.

For newer agents

Know what to do after you get the listing.

If you're new to working with sellers, or your listing-service routine needs more structure, this course gives you practical work to focus on.

You'll still rely on your broker and qualified professionals when a question calls for their expertise. ACE complements that support.

Stu Morse, ACE instructor

Your instructor

Learn with Stu Morse.

Stuart “Stu” Morse

ACE Lead Instructor

Stu walks you through the realities of seller service, including preparation, expectations, staging, photography, and follow-up. His guidance brings the course back to the person you're helping and the work in front of you.

Meet the ACE team

Before you enroll

A few useful answers.

Who is this course for?

It's for newer real estate agents and agents who want a more consistent approach to preparing a listing and supporting the seller while the property is actively marketed.

Does it cover negotiation and closing?

No. The course covers listing preparation, presentation, truthful marketing, showings, and seller communication. Offer negotiation and the contract-to-closing process are outside its scope.

Can I learn at my own pace?

Yes. The course is self-paced, so you can work through the lessons around your schedule.

How long will I have access?

Your one-time payment includes lifetime access to the course.

Does this replace my brokerage's training?

No. ACE complements brokerage training. Follow applicable law, local MLS rules, and your brokerage's policies, and ask your broker when you need guidance.

Is this mandatory state continuing education?

No. Working With Sellers is practical professional education, not mandatory state continuing education.

Are the seller-support activities downloadable tools?

The course guides you through creating your own resources as in-course activities. It does not include downloadable seller-support templates.

Enroll in the course

Working With Sellers

$39 one-time payment

Self-paced learning. Lifetime access.

Enroll in Working With Sellers